> For the complete documentation index, see [llms.txt](https://docs.ezorderly.com/guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.ezorderly.com/guide/dashboard/member-insight.md).
# 顧客分析
### 顧客性別、年齡分佈圖
1\. **確立目標客群定位**：可檢視目前目標客群之樣態和原本品牌預期是否符合。
2\. **顧客輪廓描繪**：提供製作人物誌（persona）時的輔助資訊，可應用於廣告投遞時的受眾設定，於撰寫再行銷訊息時，亦可參考本圖調整溝通內容和方式。
＊注意：客戶歸戶碼優先以手機號碼為判定，第二順位是電子信箱。選擇手機號碼指標，相同手機號碼視為同一人，並會排除沒有手機號碼的顧客；選擇電子信箱指標，相同電子信箱視為同一人，並會排除沒有電子信箱的顧客
### 顧客 年齡 累計趨勢
1\. **調整獲客策略**：可看出各年齡層顧客佔總顧客之比例多寡隨時間的變化趨勢，並觀察總顧客人數成長幅度，輔助判斷是否應調整獲客策略。
2\. **檢驗行銷活動成效**：每檔行銷活動結束後，從年齡層結構隨時間的變化，來判斷有沒有成功溝通原本設定的年齡層，作為輔助下一檔行銷活動的資訊。
### 顧客 性別 累計趨勢
1\. **進行性別與時間的二維比較**：將顧客的性別統計資料以月份為計，歸納出顧客中性別的成長趨勢，與時間變化做相互比較。
2\. **輔助行銷活動設計**：每檔行銷活動結束後，從性別結構隨時間的變化，以及會員數量是否增減，來判斷有沒有成功溝通原本設定的性別，作為輔助下一檔行銷活動的資訊。
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