> For the complete documentation index, see [llms.txt](https://docs.ezorderly.com/guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.ezorderly.com/guide/dashboard/sales-analysis.md).
# 銷售分析
### 商品類別銷售趨勢
1\. **調整產品結構之參考**：若有過去熱銷的產品類別近期營收下滑，就要調整其內部的產品組合，以獲得最大營收；而若有近期銷售成長的產品類別，則可以考慮拓展新品項。
2\. **看出特定產品類別的熱銷檔期**：可以看出特定時間、季節、節慶前後，是否有哪個商品類別熱銷，以調整行銷資源分布。
＊注意：須設定商品類別後，本圖表才會顯示資料，不同顏色代表不同商品類別，游標靠近後會顯示名稱。
### 商品類別排行
1\. **比較不同商品類別銷售情況**：從本圖可以檢驗不同類別的銷售成績，是否達到品牌原本設定的目標。
2\. **挖掘熱銷商品類別**：可以看出主要帶來營收的商品類別，了解目前的會員對什麼商品類別最感興趣。
### 商品銷售表現
1\. **找到黃金商品**：從圖中可以看出主要帶來營收的黃金商品，也是顧客偏好的商品，不僅須加強注意安全庫存，避免缺貨影響業績，更可用以調整銷售策略，判斷是否投注更多行銷資源。
2\. **銷售數與銷售額交叉分析**：若銷售數很高，但銷售額排名不理想，可以考慮調整商品定價，提升產品利潤空間。
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