# 會員活化｜總覽

### 郵件及簡訊寄送成效

![](/files/QITEAsKHAE78Xd9bC9CP)

### 智能經營摘要

會員分群的占比與活躍度等資訊。

{% content-ref url="/pages/-LY1D2IWjelH3XWQyFCB" %}
[會員活化｜智能經營](/guide/app.md)
{% endcontent-ref %}

其中潛在未購買為尚未消費的顧客，所以客均價值顯示為零。而全部會員包含未購買顧客，所以不計算客均價值。系統會計算同一顧客兩筆訂單的間隔天數作為回購週期，並以回購天數的三倍作為流失天數。

關於會員分群的詳細介紹，請參閱[智能經營總覽](/guide/app/overview.md#zhi-neng-jing-ying-qi-da-ke-qun-fen-ceng)

![](/files/ao7g39cJ3RQhIe1wzrLa)

### 會員再行銷摘要

各項活動受眾篩選條件、名單人數與訂單轉化成效。

{% content-ref url="/pages/-LY1Ijpjg8r9CYE3Ia\_m" %}
[會員活化｜會員再行銷](/guide/campaigns.md)
{% endcontent-ref %}

![](/files/8hBNkIA97HB7SjxpzCzV)


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