# 會員廣告｜總覽

## 廣告回購成效

可以看到現在正在運作的所有模組，查看每個模組的開信率表現，評估是否要修改標題。有投放展示型廣告的模組可以顯示優惠券的發送張數、領取張數與領取率。

![](/files/YKODa0iRuG9dNR7DzguN)

游標移至數字上方會顯示說明，數據為計算近28天的成效，每日更新一次，可參考上方數據更新時間。

![](/files/cErLv4A8Cxvb6gOMKTMH)

## **廣告曝光點擊成效**

檢視每個廣告的曝光與點擊，數據為近28天的成效，點擊率過低的可以考慮調整廣告內容。

* 發送張數定義\
  調查型：頁面曝光才計算\
  強化型：寄出信件數
* 領取張數定義\
  調查型：點擊icon \
  強化型：目前無法記錄

![](/files/JYSiCQo0DHMdDAZyKlAr)

邀請好友詢問轉換率、詢問性別/生日完成率

可在展示型廣告中選擇是否邀請加入 Line 好友以及詢問性別與生日，轉換率會在此呈現。

![](/files/FwkqBdCjg69IgT9gJWvW)


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.ezorderly.com/guide/hui-yuan-guang-gao-zong-lan.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.